“We tapped into what people were already searching for and gave it meaning, flavor, and impact.”
Sebastián Gonzáles
CSO & Partner
“We tapped into what people were already searching for and gave it meaning, flavor, and impact.”
Sebastián Gonzáles
CSO & Partner
This project proved how a trending question—“When is Cinco de Mayo?”—can spark a cultural shift when met with the right mix of insight and creativity. By turning search behavior into snackable, educational content, we helped Olé and La Banderita own the moment. The campaign not only reshaped perceptions but drove real results: massive engagement, record tortilla sales, and a 15x spike in organic traffic—all in just 4 weeks.
This project proved how a trending question—“When is Cinco de Mayo?”—can spark a cultural shift when met with the right mix of insight and creativity. By turning search behavior into snackable, educational content, we helped Olé and La Banderita own the moment. The campaign not only reshaped perceptions but drove real results: massive engagement, record tortilla sales, and a 15x spike in organic traffic—all in just 4 weeks.
Creative сhallenges
Turning a misunderstood, often stereotyped celebration into a moment of cultural clarity—without losing the fun. We had to strike the perfect balance: educate without lecturing, entertain without diluting the message.
The result was a seamless user experience that empowered individuals to share on their own terms—boosting trust, engagement, and long-term retention from day one.
Creative сhallenges
Turning a misunderstood, often stereotyped celebration into a moment of cultural clarity—without losing the fun. We had to strike the perfect balance: educate without lecturing, entertain without diluting the message.
The result was a seamless user experience that empowered individuals to share on their own terms—boosting trust, engagement, and long-term retention from day one.
User experience focus
The user experience was designed to feel intuitive, seamless, and human from the first tap. Every interaction—from content discovery to sharing and settings—was crafted to reduce friction and enhance flow. We prioritized clarity, accessibility, and emotional connection to ensure users not only understood how to use the platform, but genuinely enjoyed the experience.
The result? A user journey that feels effortless yet intentional—one that keeps people engaged, coming back, and feeling in control every step of the way.
User experience focus
The user experience was designed to feel intuitive, seamless, and human from the first tap. Every interaction—from content discovery to sharing and settings—was crafted to reduce friction and enhance flow. We prioritized clarity, accessibility, and emotional connection to ensure users not only understood how to use the platform, but genuinely enjoyed the experience.
The result? A user journey that feels effortless yet intentional—one that keeps people engaged, coming back, and feeling in control every step of the way.
Latest projects
Branding
Content Creation
Rebranding GHCC
With GHCC, we set out to honor their legacy while building a brand ready for what’s next—refreshing their identity, strengthening connection, and aligning it all with their purpose. The result: a bold and authentic transformation.
Branding
Content Creation
Rebranding GHCC
With GHCC, we set out to honor their legacy while building a brand ready for what’s next—refreshing their identity, strengthening connection, and aligning it all with their purpose. The result: a bold and authentic transformation.
Branding
Development
The True Test of Love
For Emory, we turned WhatsApp into a lifeline—launching The True Test of Love to spark real talk around gay sexuality in the Latinx community. The result? 500% more HIV tests, 1.2k infections prevented, and a 20% conversion rate. Culture-led, impact-driven—that’s the Mazdi way.
Branding
Development
The True Test of Love
For Emory, we turned WhatsApp into a lifeline—launching The True Test of Love to spark real talk around gay sexuality in the Latinx community. The result? 500% more HIV tests, 1.2k infections prevented, and a 20% conversion rate. Culture-led, impact-driven—that’s the Mazdi way.
Latest projects
Branding
Content Creation
Rebranding GHCC
With GHCC, we set out to honor their legacy while building a brand ready for what’s next—refreshing their identity, strengthening connection, and aligning it all with their purpose. The result: a bold and authentic transformation.
Branding
Development
The True Test of Love
For Emory, we turned WhatsApp into a lifeline—launching The True Test of Love to spark real talk around gay sexuality in the Latinx community. The result? 500% more HIV tests, 1.2k infections prevented, and a 20% conversion rate. Culture-led, impact-driven—that’s the Mazdi way.
