You Fit In Here

In a crowded gym market, we helped Workout Anytime stand out with “You Fit in Here 24/7”—a national campaign built for conversion, not just awareness. With hyper-local targeting and messaging shaped around key personas, we drove over 3,500 new memberships in 4 weeks, generating $1.1M+ in revenue and beating industry CPAs by miles. Strategy that fits. Messaging that moves. Results that count.

Client

Workout Anytime

Duration

6 months

Date

Oct 18, 2024

You Fit In Here

In a crowded gym market, we helped Workout Anytime stand out with “You Fit in Here 24/7”—a national campaign built for conversion, not just awareness. With hyper-local targeting and messaging shaped around key personas, we drove over 3,500 new memberships in 4 weeks, generating $1.1M+ in revenue and beating industry CPAs by miles. Strategy that fits. Messaging that moves. Results that count.

Client

Workout Anytime

Duration

6 months

Date

Oct 18, 2024

“We built a campaign that spoke directly to real people—with real goals—and turned national reach into local results.”

Mario Zuluaga

Partner & VP of New Business

“We built a campaign that spoke directly to real people—with real goals—and turned national reach into local results.”

Mario Zuluaga

Partner & VP of New Business

For Workout Anytime, we launched “You Fit in Here 24/7”—a campaign built for conversion, not just clicks. By combining national strategy with local relevance, we drove over 3,500 new memberships, $1.1M+ in revenue, and a CPA 4x below the industry average—all in just 4 weeks.

For Workout Anytime, we launched “You Fit in Here 24/7”—a campaign built for conversion, not just clicks. By combining national strategy with local relevance, we drove over 3,500 new memberships, $1.1M+ in revenue, and a CPA 4x below the industry average—all in just 4 weeks.

Creative сhallenges

The creative challenge was standing out in a market flooded with big-budget gym brands. We needed a message that felt personal, not generic. By focusing on inclusivity, local flavor, and everyday wins, we created a campaign that didn’t just compete—it connected.

In the end, it wasn’t about flashy promises—it was about real people feeling seen, welcomed, and ready to take the first step. That’s what made it stick.

Creative сhallenges

The creative challenge was standing out in a market flooded with big-budget gym brands. We needed a message that felt personal, not generic. By focusing on inclusivity, local flavor, and everyday wins, we created a campaign that didn’t just compete—it connected.

In the end, it wasn’t about flashy promises—it was about real people feeling seen, welcomed, and ready to take the first step. That’s what made it stick.

User experience focus

The user experience was designed to be fast, frictionless, and mobile-first—making it easy for prospects to find a gym near them, explore benefits, and sign up in just a few taps. Every touchpoint, from ad to landing page, was built to convert curiosity into commitment.

The result? A smooth, user-friendly journey that turned interest into action—fueling growth and delivering results from day one.

User experience focus

The user experience was designed to be fast, frictionless, and mobile-first—making it easy for prospects to find a gym near them, explore benefits, and sign up in just a few taps. Every touchpoint, from ad to landing page, was built to convert curiosity into commitment.

The result? A smooth, user-friendly journey that turned interest into action—fueling growth and delivering results from day one.

Let’s bring your vision to life

Hola, Mario here! Thanks for exploring our website, any questions? Let me your info here and me and my team will reach out to you as soon as possible. We're happy to help!

Profile portrait of a man in a white shirt against a light background

Mario Zuluaga

Founder & VP of New Business

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Hola, Mario here! Thanks for exploring our website, any questions? Let me your info here and me and my team will reach out to you as soon as possible. We're happy to help!

Profile portrait of a man in a white shirt against a light background

Mario Zuluaga

Founder & VP of New Business

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Hola, Mario here! Thanks for exploring our website, any questions? Let me your info here and me and my team will reach out to you as soon as possible. We're happy to help!

Profile portrait of a man in a white shirt against a light background

Mario Zuluaga

Founder & VP of New Business

Extreme close-up black and white photograph of a human eye

Contact us