“By meeting the Latinx community where they are, with honesty and cultural respect, we turned a taboo topic into real action—and real impact.”
Sebastián González
Partner & CSO
“By meeting the Latinx community where they are, with honesty and cultural respect, we turned a taboo topic into real action—and real impact.”
Sebastián González
Partner & CSO
The True Test of Love wasn’t just a campaign—it was a cultural unlock. We tapped into trusted platforms like WhatsApp to spark real talk around gay sexuality and HIV in the Latinx community. With bold creative, a relatable voice, and real-time support, we turned stigma into dialogue—and dialogue into action. The result? 500% more tests, 1.2K infections prevented, and impact that hit way beyond the screen.
The True Test of Love wasn’t just a campaign—it was a cultural unlock. We tapped into trusted platforms like WhatsApp to spark real talk around gay sexuality and HIV in the Latinx community. With bold creative, a relatable voice, and real-time support, we turned stigma into dialogue—and dialogue into action. The result? 500% more tests, 1.2K infections prevented, and impact that hit way beyond the screen.
Creative сhallenges
The creative challenge? Turning a sensitive, often stigmatized topic into something approachable and empowering. We had to navigate cultural taboos, language barriers, and digital trust—crafting a message that felt real, not preachy. The solution: meet people where they are, speak their language, and design for connection over clicks.
In the end, it wasn’t just about awareness—it was about creating a space for truth, trust, and action. That’s the kind of impact we’re here to build.
Creative сhallenges
The creative challenge? Turning a sensitive, often stigmatized topic into something approachable and empowering. We had to navigate cultural taboos, language barriers, and digital trust—crafting a message that felt real, not preachy. The solution: meet people where they are, speak their language, and design for connection over clicks.
In the end, it wasn’t just about awareness—it was about creating a space for truth, trust, and action. That’s the kind of impact we’re here to build.
User experience focus
The user experience was built around trust, simplicity, and cultural relevance. From the moment users received the message on WhatsApp, every step—accessing information, chatting with a health advisor, booking a test—was intuitive and non-judgmental. We removed friction, respected privacy, and made it easy for users to take action in a space they already felt safe.
The result was an experience that felt human, not clinical—meeting users with empathy, ease, and a clear path to care.
User experience focus
The user experience was built around trust, simplicity, and cultural relevance. From the moment users received the message on WhatsApp, every step—accessing information, chatting with a health advisor, booking a test—was intuitive and non-judgmental. We removed friction, respected privacy, and made it easy for users to take action in a space they already felt safe.
The result was an experience that felt human, not clinical—meeting users with empathy, ease, and a clear path to care.
Latest projects
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Content Creation
Audiovisual Production
Procter & Gamble Content Production
We embraced the creative challenge of bringing Procter & Gamble’s vision to life: fusing the universal passion for football with the everyday celebration of home.
Content Creation
Digital Distribution
Audiovisual Production
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A film that invites you to experience tradition, not just understand it.
Content Creation
Digital Distribution
Audiovisual Production
To Share the Tradition is to Live It
A film that invites you to experience tradition, not just understand it.
Latest projects
Content Creation
Audiovisual Production
Procter & Gamble Content Production
We embraced the creative challenge of bringing Procter & Gamble’s vision to life: fusing the universal passion for football with the everyday celebration of home.
Content Creation
Digital Distribution
Audiovisual Production
To Share the Tradition is to Live It
A film that invites you to experience tradition, not just understand it.
