“Being deeply involved in every step of this process reinforced something simple but powerful: tradition isn’t passed down—it’s lived. Our role was to make that truth felt on screen.”
Victoria Laverde
VP of Business Development
“Being deeply involved in every step of this process reinforced something simple but powerful: tradition isn’t passed down—it’s lived. Our role was to make that truth felt on screen.”
Victoria Laverde
VP of Business Development
We set out to create a piece that didn’t talk about culture— it felt like culture. The story unfolds through the eyes of a child, where imagination and reality blend seamlessly. A simple classroom moment evolves into something deeper: a window into Día de los Muertos, told with honesty, warmth, and subtle emotion. No heavy dialogue. No over-explanation. Just visual storytelling that invites you in.
We set out to create a piece that didn’t talk about culture— it felt like culture. The story unfolds through the eyes of a child, where imagination and reality blend seamlessly. A simple classroom moment evolves into something deeper: a window into Día de los Muertos, told with honesty, warmth, and subtle emotion. No heavy dialogue. No over-explanation. Just visual storytelling that invites you in.
The Craft
Every element of the film was crafted to feel intimate, authentic, and culturally grounded. Told through a child’s perspective, the narrative brings emotional clarity, while the art direction draws from real Día de los Muertos altars rich in symbolism, texture, and color. Warm lighting and seamless transitions between imagination and reality evoke memory, nostalgia, and connection, while soft, immersive sound design allows emotion to lead the experience. The result is a film that doesn’t explain culture—it invites the audience to feel it.
Instead of positioning the brand at the center, we let the story lead. The product exists naturally within the world— as part of the table, the tradition, the moment. Because the most powerful cultural stories don’t interrupt—they belong.
The Craft
Every element of the film was crafted to feel intimate, authentic, and culturally grounded. Told through a child’s perspective, the narrative brings emotional clarity, while the art direction draws from real Día de los Muertos altars rich in symbolism, texture, and color. Warm lighting and seamless transitions between imagination and reality evoke memory, nostalgia, and connection, while soft, immersive sound design allows emotion to lead the experience. The result is a film that doesn’t explain culture—it invites the audience to feel it.
Instead of positioning the brand at the center, we let the story lead. The product exists naturally within the world— as part of the table, the tradition, the moment. Because the most powerful cultural stories don’t interrupt—they belong.
The Distribution & Results
The film was launched across digital and CTV, optimized for high engagement and full-view storytelling. Built for environments where audiences choose to watch—not skip.
The Results 13.5M impressions across digital 9.2% CTR 99% full view rate on CTV Highest performing brand film to date
The Distribution & Results
The film was launched across digital and CTV, optimized for high engagement and full-view storytelling. Built for environments where audiences choose to watch—not skip.
The Results 13.5M impressions across digital 9.2% CTR 99% full view rate on CTV Highest performing brand film to date
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