“Being deeply involved in every step of this process reinforced something simple but powerful: tradition isn’t passed down—it’s lived. Our role was to make that truth felt on screen.”
Victoria Laverde
VP of Business Development
“Being deeply involved in every step of this process reinforced something simple but powerful: tradition isn’t passed down—it’s lived. Our role was to make that truth felt on screen.”
Victoria Laverde
VP of Business Development
We set out to create a piece that didn’t talk about culture— it felt like culture. The story unfolds through the eyes of a child, where imagination and reality blend seamlessly. A simple classroom moment evolves into something deeper: a window into Día de los Muertos, told with honesty, warmth, and subtle emotion. No heavy dialogue. No over-explanation. Just visual storytelling that invites you in.
We set out to create a piece that didn’t talk about culture— it felt like culture. The story unfolds through the eyes of a child, where imagination and reality blend seamlessly. A simple classroom moment evolves into something deeper: a window into Día de los Muertos, told with honesty, warmth, and subtle emotion. No heavy dialogue. No over-explanation. Just visual storytelling that invites you in.
The Craft
Every element of the film was designed to feel intimate, real, and culturally grounded: Narrative POV: A child’s perspective to bring authenticity and emotional clarity Art Direction: Inspired by real Día de los Muertos altars—rich in detail, color, and symbolism Lighting: Warm, natural tones to evoke memory, nostalgia, and connection Transitions: Seamless blend between imagination and reality to mirror how culture is experienced Sound Design: Soft, immersive, allowing emotion to lead over words The result is a film that doesn’t instruct the audience—it lets them discover.
Instead of positioning the brand at the center, we let the story lead. The product exists naturally within the world— as part of the table, the tradition, the moment. Because the most powerful cultural stories don’t interrupt—they belong.
The Craft
Every element of the film was designed to feel intimate, real, and culturally grounded: Narrative POV: A child’s perspective to bring authenticity and emotional clarity Art Direction: Inspired by real Día de los Muertos altars—rich in detail, color, and symbolism Lighting: Warm, natural tones to evoke memory, nostalgia, and connection Transitions: Seamless blend between imagination and reality to mirror how culture is experienced Sound Design: Soft, immersive, allowing emotion to lead over words The result is a film that doesn’t instruct the audience—it lets them discover.
Instead of positioning the brand at the center, we let the story lead. The product exists naturally within the world— as part of the table, the tradition, the moment. Because the most powerful cultural stories don’t interrupt—they belong.
The Distribution & Results
The film was launched across digital and CTV, optimized for high engagement and full-view storytelling. Built for environments where audiences choose to watch—not skip.
The Results 13.5M impressions across digital 9.2% CTR 99% full view rate on CTV Highest performing brand film to date
The Distribution & Results
The film was launched across digital and CTV, optimized for high engagement and full-view storytelling. Built for environments where audiences choose to watch—not skip.
The Results 13.5M impressions across digital 9.2% CTR 99% full view rate on CTV Highest performing brand film to date
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For Olé Mexican Foods and La Banderita, we flipped the script on Cinco de Mayo—turning a trending moment into a culturally-rich, crave-worthy content campaign. The result? 15x organic traffic, 8.5M tortillas sold, and growth nearly 2x faster than the category in just 4 weeks. When bold creative meets cultural insight, you don’t just see the impact—you taste it.
Latest projects
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For Olé Mexican Foods and La Banderita, we flipped the script on Cinco de Mayo—turning a trending moment into a culturally-rich, crave-worthy content campaign. The result? 15x organic traffic, 8.5M tortillas sold, and growth nearly 2x faster than the category in just 4 weeks. When bold creative meets cultural insight, you don’t just see the impact—you taste it.
